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Guides for artists

How to create a virtual art exhibition, step by step

Updated on October 30, 2026

From concept to promotion: how to choose artworks, prepare photos, set up a 3D room and publish a virtual art exhibition people actually visit.

A virtual art exhibition is a show the public visits online, on a computer or phone. The best ones are not a list of photos: they are a 3D room where people walk around, get close to the artworks and read the story behind each one, just like in a physical gallery. This guide covers the whole path, from choosing the works to publishing the link.

1. Define what the exhibition is about

Before thinking about the room, decide what the show wants to say: a theme, a series, a period, a technique. A clear focus helps visitors understand the whole and helps you choose what goes in and what stays out.

  • Pick a short title and a 3 to 5 line introduction.
  • Aim for 8 to 25 artworks: too few feels empty, too many gets tiring.
  • Group works by affinity (color, theme, chronology) to guide the visit.

2. Prepare good photos of the artworks

In a virtual exhibition, the photo is the artwork. Shoot straight on, with soft light, no glare and straight edges. Crop out the background and check that colors are faithful. The guide how to photograph artwork for online exhibitions covers it step by step.

3. Choose the 3D room

The room changes how the works are read. Light walls and soft lighting suit colorful, detailed work; concrete, industrial or brutalist spaces give strength to large contemporary pieces; rooms with a mezzanine or several levels work well for group shows. My Virtual Gallery has more than 20 ready-made 3D rooms, and some let you choose the color of walls and plinths.

4. Hang the works at their real size

Enter the real width and height of each piece. A 1.5 m canvas then looks large on the wall and a 20 cm drawing looks small, so visitors understand the scale. Choose the frame (black, white, wood or none) and drag each work onto the wall.

  • Leave space between works: a crowded wall loses focus.
  • Put your strongest piece where the visitor first looks when entering.
  • Keep the center of the works at the same height, as in physical galleries.

5. Write the details for each artwork

The details turn an image into an artwork: title, year, technique, size and a paragraph about the process or idea. If it is for sale, add the price and whether it is unique or an edition. Well-written details keep visitors longer and show up better in search.

6. Try it as a visitor

Before publishing, walk through the room as your audience will: on a computer (drag to look, W to walk) and on a phone. Check that works are straight, the light is good and the route makes sense.

7. Publish and share the link

Once published, the exhibition gets a link to send on WhatsApp, put in your Instagram bio, in emails or on your website. Schedule an "opening" with a date and time and invite people to visit together. Then track how many people came in, where they came from and which works were viewed most.

Create my free gallery

Quick answers

Do I need 3D skills? No. Everything runs in the browser; if you can send a photo, you can set up the exhibition.

How much does it cost? You can start for free with 1 gallery and up to 10 artworks. Paid plans are monthly and unlock every room, more artworks, sales and statistics.

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