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Guides for artists

How to sell art online without paying commission

Updated on October 30, 2026

Ways to sell your artworks online and keep the full amount: pricing, artwork details, editions, customer contact and shipping.

Art marketplaces and physical galleries usually keep 30% to 50% of each sale. That can be worth it for the exposure they offer, but many artists already have an audience on social media and just need an organized place to show their work and be contacted by buyers. This guide shows how to set that up.

1. Have a place of your own to show the works

Instagram attracts people but does not sell on its own: it lacks price, size, context and a place to see the whole body of work. An online exhibition with its own link solves this. In a 3D gallery people see the piece at real size, on a wall, next to the others, which helps them decide.

2. Show the price

Hiding the price ("price on request") turns away many people who would buy. Show it in the artwork details. If you are unsure what to charge, compare with artists at a similar stage, consider materials and time, and keep prices consistent across sizes.

3. Explain what people are buying

  • Unique piece or edition? How many copies exist and how many are left?
  • Technique, support and size, framed or unframed.
  • For prints: which paper and which process.
  • Shipping time and method, and whether there is a certificate of authenticity.

4. Keep contact one tap away

Interested buyers need to reach you right away. On My Virtual Gallery every artwork for sale has a "Contact the seller" button that opens a conversation with the artist mentioning the piece. Sale and shipping are arranged directly between you: the platform does not intermediate and takes no commission.

5. Handle payment and shipping safely

  • Use a payment link or bank transfer and ship only after payment clears.
  • Pack carefully (corner protectors, bubble wrap, rigid box) and use tracked, insured shipping for valuable works.
  • Send photos of the packaging and the tracking code.
  • Keep a record of every sale: artwork, buyer, date and amount.

6. Bring people to the exhibition

Share the link around set dates, like a virtual opening. Share individual works (each has its own link with an image card) and track which ones drew the most attention to know where to focus.

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